Growth for Apex Labelling

Apex Labelling has formed a strategic relationship with Australian company Result Group and at the same time will now provide sales and service for Herma labelling heads to the New Zealand market.

The German manufactured Herma brand is a world-leading manufacturer of self-adhesive label application systems.

The strategic partnership will see Result Group provide sales and support of Apex Labelling equipment in Australia, while in New Zealand, Apex in turn will provides sales and support to Result Group customers on this side of the ditch.

“For New Zealand customers of Result Group, it will mean a quicker turn around when it comes to parts and service and in turn less downtime for the customer while they await parts or service from our in house and factory trained technicians,” says Apex Labelling Managing Director, Sam Howe

Also strengthening Apex’s presence in the New Zealand market, the company has also secured the New Zealand distributorship for Gernep rotary labelling machines, which provides tailor-made solutions for beverages, foodstuffs, pharmaceuticals and chemical industries.

Howe says the distribution and servicing agreements for Gernep and Herma, vastly increases choice for New Zealand product manufacturers.

“It could be from small scale label applicators to million-dollar high speed rotary machines and now we can back that up with the expertise we have in labelling and local service and support, along with spare parts on the shelf here in New Zealand.”

The rotary machines are the first such machines Apex has offered to the New Zealand market, presenting a complete range of labelling solutions to its customers with Howe saying the advantage lies in their speed and ability to cope with the variances in glass bottles and other forms of packaging and containers.

“The addition of these two brands further strengthens our position in the New Zealand market and they compliment what we are already producing in-house for our current customer base.”

“It expands our product range into the rotary space and everything that entails for the customers in terms of speed, complexity, packaging and label types.

“The technology in these systems allows you to cater for varying tolerances in the size of the product being labelled and hold accuracy. It also allows you to do more complex things around orientation, dealing with embossing on bottles and irregular shaped packaging. This can be particularly useful for brands as they try to differentiate their product through packaging.”

The addition of the Herma labelling heads will provide Apex with a selection of stand-alone label applicators with superior technology that’s affordable, with the potential to integrate the product into its own custom solutions. The Gernep machines also use the Herma heads.

The first Herma and Gernep machines to hit the Apex showroom are the new H400 and Basic models and are suited to standalone labelling applications across all major manufacturing and industrial sectors. The benefits to users are robustness, reliability, price point affordability and access to the latest technology from Europe.

Apex Labelling will be showcasing the new Herma and Gernep rotary machines at the Foodtech Packtech (ASB Showgrounds, Auckland, 18-20 September).

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